I'm definitely very sensitive to the fact that sending marketing emails can be a tightrope of tone - you want to be friendly and personable, but it's really just a mass email and you need to maintain some professionalism. here is the strangest email i have received from a legitimate mailing list I actually want to be on:
I'm sorry, but there's a --- class Wednesday night I want to make sure you don't miss. If you register anytime, that would be great.
I even enabled my mail to download images in case there was some comical character who was supposed to be making this statement, but there wasn't.
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